Ad Campaign Targets “Street Harassment” of Women
You’ll be seeing these posters a lot on your SEPTA trips for the next few months:
Beginning April 1, 2014, thanks to a generous grant from the Valentine Foundation, HollabackPHILLY, a project of Feminist Public Works, launched an expansive transit ad campaign in the interior of subway cars, and includes bus shelters and subway station platform ads throughout the city.
The campaign’s messages are designed to familiarize the public with the term “street harassment” (gender-based harassment by strangers in public spaces) and define it as a solvable problem, as opposed to an inevitable “fact of life.” Sexual harassment in the workplace used to be commonly accepted, but that is no longer the case. We hope to see street harassment follow the same path of being recognized as a problem through increased awareness, public conversations, and bystander intervention.
Here’s another one. There are dozens!