U.S. Senators Pat Toomey (R-Pa.) and Charles E. Schumer (D-N.Y.) are working together to protect American dairy farmers and producers from an absurd European initiative that would change common names for cheeses Americans enjoy every day.
In a bipartisan letter signed by more than 50 of their Senate colleagues, Sens. Toomey and Schumer urged the United States Department of Agriculture (USDA) and the United States Trade Representative (USTR) to fight European Union (EU) efforts to prohibit American dairy producers from using dozens of common cheese names. The EU claims that dairy products baring names such as asiago, feta, parmesan, and muenster are “geographical indicators” and can only be appropriately displayed on products made in certain areas of Europe.
If the United States were to be subjected to a ban of these traditional brand names for various cheeses consumers may be confused and American dairy farmers could suffer.
“Can you imagine going into a grocery store and cheddar and provolone are called something else?” said Sen. Toomey. “Generations of dairy farmers and producers have worked hard to cultivate a product and brand that resonates with consumers. Efforts by the EU to establish trade guidelines which would restrict branding are ridiculous and threaten Pennsylvania jobs. I urge the USDA and the USTR to fight back against any attempt by the EU to restrict the use of these familiar brand names.”
French fries, though, we’ll happily re-name.