A Frame-By-Frame Analysis of the Geico Philly Cheesesteak Commercial

Spoiler alert: I’m pretty sure the Geico gecko is dead.

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Did you watch the Super Bowl Sunday? Of course you did, it’s the Super Bowl, and even football-hating heathens tune in. While we didn’t get the Bucks County-born defense lawyer’s amazing two-minute spot here in Philadelphia, we did get a ridiculous local ad of our own: The Geico gecko at the Cheesesteak nexus!


Foobooz covered this yesterday, but I figured I'd take a closer look at today at the two-minute spot.

It opens with the gecko in front of Pat's.

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But where the hell is he standing? If we pretend the Geico gecko is a real spokesperson like Flo from Progressive or Gus, the Second-Most Famous Groundhog in Pennsylvania and not a computer-generated character, we can use Google Streetview to map this out easily.

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As is easily discernible from this screenshot, the Geico gecko is almost in the middle of the street. He's probably at the corner — you can see a car coming in over his right shoulder — but there's a reason there aren't any real tables at this corner: It's way to close to the road to sit with Philadelphia drivers nearby.

Now that I think about it, this is most certainly the second shot done, chronologically. A South Philly driver almost certainly ran over the gecko with a car immediately following this shot.

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No matter how you feel about the the two cheesesteak joints at Ninth and Passyunk, this is a terrifying sight for any Philadelphian: Pat's literally morphing into Geno's. (Plus, look, the gecko looks over his shoulder right at the end of the Pat's shot — he's certainly about to be run over there. It's a nice Paul is dead-style sly reference to the gecko's untimely death.)

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So, now the Geico gecko is out front of Geno's.

google.sv.genos.geico-2

Yep, same spot on that corner (and maybe spilling out into the street). No tables there in real life, of course, but it's not a bad spot to fake you're at both Pat's and Geno's. Note: When you stand at that corner, you are at literally the least healthful spot in the entire city of Philadelphia.

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Then the Geico gecko causes a scene with his stupid car insurance-promoting dance. He's causing people to run into the street without looking! Eh, I guess that's not much different than usual in Philadelphia.

Anyway, R.I.P., Geico gecko, you probably got hit by that car, have fun in spokes-heaven with Mr. Whipple and Ernest.

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  • DTurner

    Actually, it looks like it is shot on the sidewalk to the right of Pat’s, but ok.

  • jpk

    you have way too much time on your hands. This is almost as stupid as the commercial