Maybe those overseas trips really are worthwhile? The Philadelphia Convention & Visitors Bureau is debuting a series of Philly advertisements on London’s famous black cabs, to coincide with Michael Nutter’s November trade mission to London (and Tel Aviv).
Here’s a mockup CVB has put together to give you a sense for what will greet travelers at Heathrow. (The campaign launched this week but this isn’t an actual photo of one of the new ad-bearing cabs.)
11 cabs will bear the advertisement–which, if you look closely,–bears the image of Rittenhouse Square.