Get ready for a boycott, y’all! Here’s the latest from Italy.
Guido Barilla, whose firm has almost half the Italian pasta market and a quarter of that in the US, told Italy’s La Zanzara radio show last night: “I would never do an advert with a homosexual family…if the gays don’t like it they can go an eat another brand. For us the concept of the sacred family remains one of the fundamental values of the company.”
Barilla then went on to criticize gay families who adopt, because their children are not “able to choose.” This is a bummer because Barilla really hits the sweet spot in the quality-to-price pasta index. Of the mainstream brands, Di Cecco–mmm, durum wheat–is the firmest and richest, but runs about a dollar too expensive. Prince, the lamest and cheapest of the bunch, is flimsy and bland. Wither shall I go now?! [The Independent]