As we told you in July—and as has been in the works since 2011, at least—Atlantic City’s Trump Taj Mahal is going to open a strip club next month, in hope that naked women will lure back all the gamblers who don’t come to town anymore. AP reports on the impending opening:
“We feel this is the third leg of the Atlantic City triangle: gambling, alcohol and adult entertainment,” said Bob Gans, the club’s managing partner. “It’s a natural.”
Gans is investing $25 million in the newest Scores, which will open Sept. 12 with five private VIP rooms, 11 stripper poles and an ultra-VIP room for celebrities and high-rollers.
Gans is confident Scores will succeed, even in a city with four other strip clubs, including one with all-nude dancers.
“There are 30 million people who come to Atlantic City every year,” he said. “You have the safety of a hotel casino, and we have the right brand and the know-how to do something that hasn’t been done before. We can be the Pied Piper here.”
And why not? There’s nothing like mixing the soul-killing adrenaline-fueled exhaustion and sadness that accompanies both gamblers and strippers at 3 a.m. Atlantic City’s about to become a 24-hour Paul Thomas Anderson movie. Those always end well, right?