HughE Dillon: King of Prussia Beerfest Royale

Craft beer lovers hit the mall.

Over the weekend, the first King of Prussia Beerfest Royale took place in the mall’s parking lot. Nearly 350 attended the VIP Preview on Friday, and 1,000 tickets were sold for Saturday sessions. Brooke Hersh, marketing coordinator at King of Prussia Business Improvement District (KOP-BID), and Eric Goldstein, executive director, toast to the successful event. The KOP-BID was founded in 2010 as a private, not-for-profit organization, and revenues are used for programs and services designed to improve the business climate in King of Prussia.
 

 
The two-day festival featured live music and a central plaza (sponsored by the Valley Forge Convention & Visitors Bureau), with amazing food from around the area, and a variety of local craft and German beers under two tents—including a craft beer unveiled at the event by Boxcar Brewing Company called Beeron von Steuben’s Reserve. Below: Maryann and Dave Furman enjoy pumpkin beer poured by Carolyn Smagalski, the Beer Fox.
 

 
Below: Joan Scott, owner of D2 Solutions + D2CA Architects, Bruce Hartlein, Liberty Property Trust and KOP-BID board member, Geoff Dickey and Keturah Fisher.
 

 
Below: Amanda Cossaboon, Lori Wesolek, marketing assistant at McCormick Taylor, Bert Cossaboon, VP at McCormick Taylor, and Jody Holton, manager of long-range planning at SEPTA. The pumpkin beer is getting them in the Halloween spirit, even though it was 75 degrees out.
 

 
Below: Jeannine Breslin and Jim Breslin, managing editor at the Town Dish. Jim tells me the KOP-BID did it right because the event was conveniently located, and the pairings of food and beer were perfect this inaugural year.
 

 
Below: Matthew Mebert and Corey Krejcik toast the success of King of Prussia Beerfest Royale, which they helped execute with their full-service event planning and brand management firm.
 

 
Below: Patrick Gallagher and Chris Werner are enjoying boys’ night out with many different craft beers. They were glad that King of Prussia has an event on this scale.
 

 
Below: Skip Kunda, Kunda Beverage, Clint Cochran, Kravco Company, Jim Creed, Creeds Seasfood & Steaks, Mark Zimmerman, Valley Forge Convention & Visitors Bureau, and Brian McElwee, Valley Forge Investment Company.
 

 
Below: Adrienne Gallo and Patrick Masticola love going to beer gardens; their favorite is Pinocchio’s in Media. They also like to make their own craft beer at home.
 

 
Below: Patricia Craig, Clint Cochran, Kravco Company, Bill Walsh, Hersha Hospitality board member, and Barbara Walsh.
 

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