FreshDirect.com—an online shopping service that allows users to order groceries and have them delivered to their door—rolled into town this week to open its Philadelphia expansion. In New York City and the surrounding suburbs, FreshDirect has accumulated a mass of dedicated shoppers. One perk the service offers is that FreshDirect purchases its produce directly from farms. The company’s trucks transport the produce to a warehouse where its split up for delivery to your door, rather than to a supermarket to wait for you to come and find it. FreshDirect is the second online grocery store in Philly, as Peapod.com arrived a year ago. [Inquirer]
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