Allstate insurance company just released this gorgeous animated ad for Pride month. The spot, entitled, “Safe in My Hands,” features music by singer-songwriter Eli Lieb, and shines light on what it feels like to be labeled an outcast in our society.
In a statement on its website, Allstate said, “We believe everyone should be treated with respect and without judgment no matter who they love … Everyone deserves to be in good hands,” because, it continues, “being visible should never leave you feeling vulnerable.”
It’s terribly touching (you might tear up a bit). I love that we live in a world where major corporations are making moves like this to show support for our community.