The world’s largest pasta producer, Barilla, made a big spaghetti uh-oh today, when chairman Guido Barilla said he would never feature a gay couple in the company’s advertisements. The Advocate reports:
The company’s chairman told Italian radio show La Zanzara on Thursday that the world’s largest pasta producer will never feature gay couples in its advertisements.
“I would never do [a commercial] with a homosexual couple, not for lack of respect but because we don’t agree with them,” said Guido Barilla, according to a Reuters translation. “Ours is a classic family where the woman plays a fundamental role… If [gays] don’t like it, they can go eat another brand.”
Just to drive his point home, Guido added, “I have no respect for adoption by gay families because this concerns a person who is not able to choose,” according to a translation from the U.K. Independent. “Everyone has a the right to do what they want without disturbing those around them.”
LGBT activists didn’t waste a second having a fit over the statement. Almost immediately, the hashtag #boicottbarilla was trending on Twitter and a cute pasta meme that says “No matter if you like farfalle or maccheroni, just love.”
Barilla realized he made a bit of a mistake, and he backtracked saying that he was just trying to emphasize the importance of the woman in the family:
“I’m sorry if my comments on La Zanzara have created misunderstanding or polemic, or if I’ve offended anyone. … In the interview I only wanted to underline the central role of the woman in the family.”
So I guess that mean’s he’s super gung-ho for lesbian firstname.lastname@example.org.