Distrito Loyalty Card Pays Dividends

Yesterday, at Industree’s food and beverage tech panel, Scott Steenrod, Vice President, Restaurant Operations for the Garces Group dropped a very interesting nugget. Since instituting their “Blue Demon Express Lunch Club” at Distrito in March, they’ve seen lunch business double.

And as a reminder, that deal is after five $15, two-course lunches, your sixth one is free.

So for some of those other loyalty programs around town that give you 10% off your 11th meal, this is what a working loyalty program looks like.

Distrito Wants Your Lunch Loyalty [Foobooz]