TV Commercial for The Foodery Is Predictably Stupid, Awesome

A commercial for The Foodery has been airing during the World Cup. It is great.

Perhaps the best thing about soccer: The game’s 45-minutes halves feature no stoppages, which means no commercials cutting in to important sports time. This is always one of the joys of watching every World Cup — you always know how long the game is going to be!

But if you’re stick around during halftime of the World Cup this year, you may have noticed a fantastic local ad for The Foodery. The ad is primarily for the Roxborough location — I guess people know about the downtown and Nolibs ones — but mentions all the Foodery outlets at the end. It also features an excellent juxtaposition: A rabid sports fan and the library don’t mix! But you know what does? Eight hundred and sixty beers!

This ad deserves to be GIF-ed and analyzed.

foodery-jump

It opens with a simple scene at the Abington Township Library. One man is studying. Another, clad in a hockey jersey from Mix Sports in Roxborough, is cheering for a pretend sporting event he’s following in his head. (You’ll note he’s not watching the game on his phone or laptop.

foodery-scared

This shocks the studying man, who shows off his acting chops for the second consecutive GIF.

foodery-mix

Despite disrupting the library, rabid sports fan of an imaginary game does not care.

foodery-hit

He even goes as far as to hit his tablemate in the face with a foam finger!

All in all, it’s a fantastic commercial. It even identifies where it was filmed at the end — how convenient. I know what you’re thinking: This really makes me want a mix-a-six of beer. Well, now you know: You can get one at the place that pioneered it.