TV Commercial for The Foodery Is Predictably Stupid, Awesome

A commercial for The Foodery has been airing during the World Cup. It is great.

Perhaps the best thing about soccer: The game’s 45-minutes halves feature no stoppages, which means no commercials cutting in to important sports time. This is always one of the joys of watching every World Cup — you always know how long the game is going to be!

But if you’re stick around during halftime of the World Cup this year, you may have noticed a fantastic local ad for The Foodery. The ad is primarily for the Roxborough location — I guess people know about the downtown and Nolibs ones — but mentions all the Foodery outlets at the end. It also features an excellent juxtaposition: A rabid sports fan and the library don’t mix! But you know what does? Eight hundred and sixty beers!

This ad deserves to be GIF-ed and analyzed.


It opens with a simple scene at the Abington Township Library. One man is studying. Another, clad in a hockey jersey from Mix Sports in Roxborough, is cheering for a pretend sporting event he's following in his head. (You'll note he's not watching the game on his phone or laptop.


This shocks the studying man, who shows off his acting chops for the second consecutive GIF.


Despite disrupting the library, rabid sports fan of an imaginary game does not care.


He even goes as far as to hit his tablemate in the face with a foam finger!

All in all, it's a fantastic commercial. It even identifies where it was filmed at the end — how convenient. I know what you're thinking: This really makes me want a mix-a-six of beer. Well, now you know: You can get one at the place that pioneered it.

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  • Dan

    I hate being ripped off by these guys.

    Their laughable claimed innovation of the “mix six” at 30 bucks with that glorious 10% discount is by far the biggest problem with the state system. No wonder they have been able to expand so much – it is all at the expense of customers and the free market.

    Socialism and artificial monopolies for business owners, pure Darwinism for individuals. What a beautiful country!

    • Loaf

      I’m sick of hearing this argument whenever the Foodery is mentioned anywhere. Their prices are the same as most if not all bottle shops in the city. Where can you find cheaper prices?Suburban grocery stores that charge no markup and are able to afford massive palettes worth of beers – the true monopolizers – or bodegas that barely afford to pay their employees a living wage or have little to no beer knowledge whatsoever?

      The Foodery has knowledgeable staff that is paid enough to actually care about beer because their owner charges enough for his product to afford proper labor, refrigeration, taxes, rent and some of the rarest beers in the city. They don’t price gouge and all their prices seem average for the city so why do I always have to hear someone who prefers their experience at whole foods mouthing off about how much they are stealing from their customers, come on. Not to mention have you even thought about how much taxation goes into buying just case of beer in the city of Philadelphia? If you really want to blame someone for the prices of beer in our city, maybe you should look to the politicians first, not people who do their best to provide rare and great beers at a reasonable price. Foodery is cool in my book. Ain’t no Wegmans got Russian River.

  • donovan silver

    @Dan it’s no better anywhere else in this city/state! at least they get all the good sh*t!

    • Zoogz Rift

      It’s quite better at many other places… Foodery charges up to a 40% premium on certain bottles that can be found at many other local bottle shops.

      • Loaf

        anything you can cite specifically?

  • thedude

    I second this. I hear a lot of people say the markup is really high at the foodery, But a place like bottle bar east is always .50 cents more on all but PBC and a few select brands they have worked out deals with. Check out local 44’s prices… massively overpriced. On the other end you have wegmans and wholefoods flooding the market with beer with a markup of around 10 or less percent just to get people in the door. (ruining brands too by underselling them). Be thankful that there is a place like the foodery where you can get pretty much anything you want.