Schmear It: New Bagel Truck Hits The Streets


Schmear It, a bagel truck, is Philly’s newest addition to the food truck scene. The truck (which also serves La Colombe coffee), hit the streets for the first time last week across from the Whole Foods on Callowhill, and owner Dave Fine aims to be on the road full time by some time early this week.

The bagels themselves are from South Street Philly Bagels. They’re fat and chewy and Schmear It will happily scoop out or toast yours for the ideal crunch or filling-to-carb ratio.

Instead of pre-mixing the flavored cream cheeses ubiquitous at New York bagel shops, the truck builds the topping for each bagel sandwich Scoop-De-Ville-style based on customer creativity. Bases will include cream cheese, tuna salad, egg salad, peanut butter, and a vegan tofu and nut spread. Mix-ins will include usual suspects like lox, scallion, tomato and cucumber, ranging to the more unexpected: sriracha, mango, wasabi, banana, blueberries, and maple syrup.

For those who’d prefer to order off a menu, Schmear It will also offer a few suggested combinations. The Loxsmith will please any lox-lover, combining briny cured salmon with scallions, tomatoes, cucumbers and cream cheese. The Nutty Nanner skips the dairy, featuring peanut butter with nutella and bananas instead. An egg bagel may be the perfect foundation for a Stuffed French Toast bagel of cream cheese, blueberries, strawberries, maple syrup, walnuts, and cinnamon.

The “spread some good!” tagline of the truck aims at more than just a tasty sandwich. Fine plans to donate a percentage of profits to a different non-profit organization each week. Though this aspect of the business is still taking shape, he has assembled social impact advisory board to help with this part of the process, and loves the idea of the truck as a vehicle with which to market social change.

Look for the bright red Schmear It truck soon at 33rd and Arch, Love Park, The Porch and the Navy Yard.

Schmear It [Twitter]

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