Mike Campo who owns Campo’s cheesesteak shop on Market Street in Old City as well as satellite locations at the Wells Fargo Center, Citizens Bank Park and the Liacouras Center filed a claim with the US Patent & Trademark Office, looking to trademark the phrase “Philadelphia’s Cheesesteak.”
The feds turned him down, saying the mark was “likely to cause confusion” and was “geographically descriptive” of the sandwich.
Campo’s lawyer disagreed,”It will help them franchise.” If we want to be the sterling benchmark for the Philadelphia cheesesteak, we need that mark.”
Deli sues feds for refusing to trademark its ‘Philadelphia’s Cheesesteak’ [Philadelphia Inquirer]
Campo’s Deli [Official Site]