Campo’s Loses Fight to Trademark “Philadelphia’s Cheesesteak”

Mike Campo who owns Campo’s cheesesteak shop on Market Street in Old City as well as satellite locations at the Wells Fargo Center, Citizens Bank Park and the Liacouras Center filed a claim with the US Patent & Trademark Office, looking to  trademark the phrase “Philadelphia’s Cheesesteak.”

The feds turned him down, saying the mark was  “likely to cause confusion” and was “geographically descriptive” of the sandwich.

Campo’s lawyer disagreed,”It will help them franchise.” If we want to be the sterling benchmark for the Philadelphia cheesesteak, we need that mark.”

Deli sues feds for refusing to trademark its ‘Philadelphia’s Cheesesteak’ [Philadelphia Inquirer]
Campo’s Deli [Official Site]

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  • Anonymous

    Arrogant fools.
    What were they thinking.

  • Alimentarius

    That’s as clear a loser as you’ll ever see. I hope Campo’s lawyer did it pro bono.

  • Uncle Sam

    more like pro boner

  • peapi

    Most overpriced mediocre sandwich shop in America is the trademark they deserve

  • DJM

    Looks like he just trade marked douche bag.

  • http://trademarkshop.ca Trademark Shop

    They probably did this guy a favor in the end. It would have been a weak trademark and probably more trouble to constantly defend it against infringement. Check out this video to learn the difference http://www.youtube.com/watch?v=iYEj5ULe3rk

  • barryg

    So how is Philadelphia Cream Cheese a trademark?