Yuengling Gets a New Ad Agency
Pottsville’s Yuengling Brewery and its Philadelphia area distributor, Origlio Beverage have chosen Neiman as its new ad agency to help the beer brand grow in the Philadelphia market, a market that played a huge role in Yuengling’s growth but one that has become increasingly competitive over recent years.
The new campaign, which will begin in the Fall will aim to enhance the ties between “Lager” and Philadelphia. Yuengling was founded in 1829 and is America’s oldest brewery. And with the sale of Anheuser Busch to foreign interests, Yuengling can also claim to be the largest American-owned brewery.