Honeygrow Will Pay Your Parking Tickets

Okay, so this is just genius. You know how new businesses (new restaurants, especially) are always trying to find ways to connect with their customers and get them through the doors during those all-important first couple months of business? Yeah, well most of the time these enticements take the form of happy hours, charity meals, tasting dinners and the like. But HoneygrowJustin Rosenberg’s fast-casual salad-and-stir-fry concept going into the space at 1601 Sansom Street–has come up with a completely different way to get you through the door for the first time. He’s going to pay your parking tickets.

No, for reals. He’s set aside a fund of just over $1,000 to pay the PPA fines of new or existing customers. How it works is, you do something dumb, get tagged for it by the Parking Authority, then bring the ticket in to Honeygrow on the same day it was issued, and Rosenberg will buy you lunch. Actually, he’ll give you a voucher (up to $36) to spend at Honeygrow, but really, that’s the same thing. Nice, right? And that’s not all he has in store.

In a completely separate promotion, Rosenberg is also offering to pick up the monthly SEPTA (or other public transit) fees of ten lucky (and creative) customers willing to submit Instagram photos of themselves enjoying a Honeygrow meal, offering $150 each “to the ten most creative public transportation commuters who submit their ideal stir-fry or salad photos via Instagram.”

You can check out both promotions at the Honeygrow Facebook page. Or you can just read all the rules right here (click to enlarge).

Friday Food Porn: Honeygrow [Foobooz]
Honeygrow [Official website]

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  • Poster Nutbag

    this makes no sense. we all have problems with the PPA but streetside parking is a valuable public asset and needs to be priced as such. on-street parking is underpriced as it is so i am not exactly sure what problem this solution is in search of. people getting tickets for staying at a meter too long? too bad. why is the restaurant owner subsidizing bad behavior? instead, he should do more of the latter and encourage people to take public transit instead of encouraging more cars on the streets.

    parking rules are not arbitrary. the streets are a public good, therefore you do not have the right to park your car there for an undetermined amount of time. time limits and pricing (and street pricing is actually too cheap if you analyze supply and demand and consider that parking is priced WAY under a real market rate) are meant to ensure that there are spots available if/when you need them. if parking were unpriced there would be no parking for anyone.

    furthermore, i encourage you all to read “the high cost of free parking” as a tutorial to parking policy.

    http://www.amazon.com/The-High-Cost-Free-Parking/dp/1884829988

  • JTA

    No one likes a parking a ticket, deserved or undeserved. The PPA is one of the many city agencies that has earned a poor reputation, due to their poor to terrible customer service and terrible attitudes displayed to the general public. It’s a cool idea, that will definitely appeal to the center city lunch crowd, that they’re trying to attract.

  • Heidi Van Lier

    Hi –

    Trying to reach Jason Sheehan for a possible TV appearance. Please have him email me asap.

    Thank you.

    Heidi

  • xyz

    @nutbag … Maybe your eyes are broken, but clearly this article is about an enticement of a restaurant. Not a solution.