Opening Date For HipCityVeg

With just about every single man, woman and child–vegetarian or carnivore–going loopy for the radishes and rutabega at Rich Landau’s Vedge, it should come as welcome news to Philadelphia’s tofu enthusiasts that, come Monday, April 16, there will be yet another new place where those with the taste for it, might score even more Landau-inspired vegetable goodness–and this time, on the cheap.

HipCityVeg is scheduled to open on that date at 127 S. 18th Street, worming its way into a power block already home to the likes of Serafina and This fast-casual, mostly take-out, vegetarian sandwich joint is being opened by Horizons vet Nicole Marquis. And since she used to work with Landau at Horizons (and, according to the Insider, envisioned HipCityVeg as a way to “put Horizons into a sandwich”), guess who she got to come in and take a first pass at the menu?

Michael Klein talked to her about the opening this afternoon and reports that HipCityVeg will be doing a lunch-and-dinner schedule and keeping everything on the menu under a $9 ceiling–which is frankly revolutionary for any restaurant with a Rittenhouse Square address.

HipCityVeg [Official website]

HipCityVeg Opens Monday [The Insider]


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  • David G


  • Brian

    Very awesome.

  • bobnewhart1

    very very awesome

  • Alana

    so freaking awesome

  • Awesome


  • Homer

    Awesomer than the awesomest!

  • Tex

    This is truly disappointing news.

  • Awesomehood

    Even awesomester -with awesome sauce!

  • Victor Galli

    So excited! But the restaurant isn’t really going to be ‘vegetarian.’ That word denotes both the absence of meat and the presence of eggs or dairy. This restaurant, just like Vedge, will be vegan.

    I would recommend altering the vocabulary in the article to accurately reflect the menu offered by HipCityVeg.

  • Kevin (the other one)

    Don’t you talk to me about grammar. Tell it to the cleaning lady on Monday.

  • Samson Manson

    Terrible name.

  • barryg

    They don’t even refer to themselves as vegan, they say it is a “plant-based” menu. Probably because the word vegan as bad connotations with the general public, and for some good reasons.

    Personally, I wish the menu wasn’t so heavy on the faux-meats and soy.