Cooking Channel Turns 1, Gives Nation Free Ice Cream

The Cooking Channel (nerdy and food-obsessed little sister to the Food Network, both of which are owned by Scripps Networks Interactive) has survived a year in the highly competitive world of basic cable instructional/educational food-specific programming and is celebrating by outfitting a food truck (how else?) and sending it around the country to give away free ice cream and frozen treats to the masses–most of whom have probably never heard of the Cooking Channel.

Still, free ice cream is free ice cream, right? And tomorrow, the Cooking Channel’s Frozen Treat Truck is going to be here in Philly (along with Ben Sargent of Hook, Line & Dinner), offering up servings of Bassett’s Ice Cream to all and sundry. The details:

What: Ice cream
Where: Reading Terminal Market
When: Tomorrow, July 27, Noon-5pm
Price: Nothin’

Cooking Channel on Twitter [@cookingchannel]

Bassett’s Ice Cream [official website]

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  • Django Fett

    Vastly superior to the Food Network (aka the Food Competition Network aka the Cupcake Network aka the Reality TV wannabe network). Please lay off the cooking competition shows (except for the Japanese Iron Chef episodes) and keep it in the kitchen.

  • Ryan

    @Django

    Word booty! Food Network lost it’s mojo when they went half competition/half reality in primetime. I feel sorry for the subset of the American population who demands that kind of TV from every network under the sun.

  • mk

    Totally agree.. its not about food, its about the silly reality show that are not very real. I do love the Tough Cookie series and the only one I watch !! It’s new and very funny. Maybe they should change the name of the channel to the Non-cooking or food channel !!