Schmidt’s Sign Raised

Schmidt's Brewery, 1974 - Courtesy of Temple University, Urban Archives

Schmidt’s Brewery, 1974 – Courtesy of Temple University, Urban Archives

The original Schmidt’s sign, seen here in 1974 at 2nd and Girard has now been raised above the Piazza at Schmidt’s.

Check out the sign being installed in its new location.

schmidts_at_the_piazza

Photo via Piazza at Schmidt’sPiazza at Schmidt’s [Official Site]
Welcome Home Schmidt’s Sign! [Facebook]

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  • orchidmask

    pretty cool.

    my grandpop used to live on this stuff. when he was dying in the hospital i think they had to give him pretzels in his IV just to keep him going. good times.

  • http://schmidtsofphilly.com b

    You can get new Schmidt’s t shirts here:

    schmidtsofphilly.com