By Any Other Name
We’ve come to expect wine to be intimidating. Traditional label terminology is bewildering, and when every bottle is branded with a tasteful engraving, it’s difficult to distinguish one wine from another, let alone determine which would best suit a meal. There’s a simple marketing solution to this confusion, of course — but is the wine world ready for Pizza Red?
This latest wine-packaging trend — labels that let you play sommelier in the state store — is particularly suited to this city’s BYOB scene. Stumped as to what to bring to Japanese BYOBs like Sagami in Collingswood or Kisso in Old City? Try Oroya wine, which spells out “sushi” in Kanji lettering on the label.
Photo: Jason Varney