The Nach Attack: NBC 10 Muffs 11 p.m. Sweeps
While 6 ABC and CBS 3 battled for first place at 11 p.m. during this November sweeps race, NBC 10, with no help from its dreadful prime-time lineup, limped into third place.
As of Tuesday morning (sweeps ends tonight), 6 ABC’s 11 p.m. newscast (Jim Gardner, Cecily Tynan and Gary Papa) leads with an 8 rating/16 share. (Each rating point is equivalent to around 29,000 households, and ratings are rounded to the nearest number.) CBS 3 (Larry Mendte, Alycia Lane, Kathy Orr, and Beasley Reece) is close behind with an 8 rating/15 share. NBC 10 (Tim Lake, Renee Chenault Fattah, Glenn “Hurricane” Schwartz, and Vai Sikahema) is third with a 5 rating/10 share.
Of course, network lead-ins are crucial to local news numbers. CBS 3 benefits from the highest lead-in, with a CBS primetime average of a 10 rating. 6 ABC gets a 9 rating from ABC, and NBC 10 gets a 6 rating from NBC’s lineup.
In other news races, at 10 p.m., Fox29’s newcast (Dawn Stensland, Dave Huddleston, Rob Guarino, and Don Tollefson) leads with a 4 rating/7 share. My17news, powered by NBC 10, follows with a 2 rating/3 share, tied with Dr. Phil on CW57.
At 6 p.m., 6 ABC (Gardner) rules with a 12 rating/22 share. NBC 10 (Lake) earns second place with a 4 rating/8 share, and CBS 3 (Mendte and Lane) is in third with a 4 rating/7 share.
At 6:30 p.m., ABC World News Tonight (Charles Gibson) leads with a 12 rating/21 share. Sadly, Two and a Half Men are better than two anchors: Reruns of the sitcom on myPHL17 are tied with The NBC Nightly News With Brian Williams (4 rating/7 share) and beating poor Katie Couric and the CBS Evening News, which has a 3 rating/5 share. At least Katie is beating The Simpsons and George Lopez.
At 5 p.m., 6 ABC (Rick Williams and Monica Malpass) leads with a 10 rating/19 share. Dr. Philadelphia has a 4 rating/9 share on CBS 3, Live at 5 (Vince DeMentri) is third with a 4 rating/7 share, and the Fox29 News at 5 p.m. (Kerri Lee Halkett) trails with a 2 rating/4 share.
At 4 p.m., Oprah on 6 ABC easily leads with a 7 rating/17 share. Judge Judy on Fox29 is second with a 4 rating/8 share, the CBS 3 news at 4 p.m. with soon-to retire Marc Howard and Angela Russell has a 3 rating/8 share, and NBC 10’s All That and More with Tracy Davidson is in fourth place with a 2 rating/5 share.
Also of note, at 11 a.m., NBC 10’s 10 show is getting destroyed by The View and The Price Is Right. The View, with new co-hosts Whoopi Goldberg and Sherri Shepherd, leads with a 5 rating/18 share. New host Drew Carey helped The Price Is Right gain a 3 rating/10 share, and 10 with Bill Henley and Lori Wilson has a 1 rating/2 share. On the bright side, co-host Wilson’s “muff” slip from a month ago is up to over 300,000 hits on YouTube.
In the 7 a.m. to 9 a.m. slot, Good Morning America on 6 ABC leads with a 7 rating/21 share. The Today Show on NBC 10 is second with a 4 rating/7 share, Good Day Philadelphia on Fox29 is third with a 2 rating/7 share, and The Early Show on CBS 3 is fourth with a 2 rating/5 share.
And from 6 a.m. to 7 a.m., 6 ABC’s newscast (Tamala Edwards and Matt O’Donnell) leads with a 5 rating/20 share. NBC 10 (Lori Delgado and Terry Ruggles) is second with a 3 rating/11 share, and CBS 3 (Ukee Washington and new co-anchor Liz Keptner) is third with a 3 rating/9 share.
More Marc Howard
News industry observers are not surprised that Marc Howard will not continue with CBS 3. The news anchor, 70, whose contract is up at the end of the year, was getting paid a high six-figure salary to anchor one newscast a day.
Howard was hired away from Channel 6 five years ago to anchor the 6 and 11 p.m. news, but into his first year, moved to the 4 p.m. timeslot, when Larry Mendte joined CBS 3 from NBC 10.
Howard, whose last appearance will be Friday, will mostly be remembered for his two decades on the “Action News” 5 p.m. show with Lisa Thomas Laury.
Howard Stern Farm System
Like in the NFL, where coaches beget coaches, two Howard Stern protégés are starring on their own shows in Philadelphia. Kidd Chris takes over the mornings on WYSP 94.1-FM, competing with Q102’s Chris Booker, who previously worked with Stern on K-Rock in New York City.
Laura discusses television every Thursday at 8:45 a.m. on “The Jim Foxwell Show” on WBCB 1490-AM. See more of Laura’s work and sign up for her e-mail alerts at lauranachman.net.