Cooper And the Value Question

Riley Cooper

Riley Cooper. Photo | Kim Klement-USA TODAY Sports

The question when it comes to Riley Cooper and the receiver position at large is about resource allocation.

DeSean Jackson is slated to make $10 million this season. The other receivers currently on the roster are eating up close to $7 million worth of salary (though a big chunk of that can be shed if they release or restructure Jason Avant). The front office is working on signing Jeremy Maclin. They have invested significantly in the tight end position and will likely be using a good deal of “12 personnel,” which means one less receiver on the field. And as we know, the draft is stacked with quality wideouts.


There is good money already tied up in the position, only so many snaps to go around and a wealth of young, inexpensive options to be had come May 8. Given all these factors, and the glaring needs in other areas of the roster, why give Cooper a five-year, $25 million contract with $10 million guaranteed?

Howie Roseman explained it this way:

"You don't know how the draft is going to shake out, and if you're going into the draft counting on a certain player or a certain position being there and then it's not there, what are your options? So we went into it just trying to determine the values of our guys. And if we could find something that was within the range of our values, then we felt comfortable doing a deal because we know the value of those players in our offense and our scheme," he said.

"At that position we carried six guys last year. That doesn't account for injuries; you need depth. I think we all look at last year, and can't count on the fact that we're not going to have injuries anywhere. We need depth in this league."

Roseman seems to think there would have been a decent market for the 26-year-old if he was allowed to hit free agency, saying that teams like his physicality and ability to go up and get the football. His skill set is particularly appealing to a team like the Eagles, who deploy a run-heavy offense and rely on their receivers to provide downfield blocking.

The contract breaks down like this:

The deal is comparable to the one Danny Amendola signed with the Patriots last season. That was a five-year, 28.5 million contract with $10 million guaranteed.

"When you look at the starting receiver market, they're all over the map those deals," said Roseman. "When we met as a group and with Coach we came to a price that we felt comfortable with, that we felt was fair for this player. We wanted this player back and at the end of the day, Joel [Segal] and Riley did a great job of getting it done."

There is something to be said for signing a player that has a connection with the quarterback and has proven to be a fit for the system, as opposed to gambling on a free agent that may or may not take. It can also be suggested that Kelly's offense is player-friendly, and that Cooper -- who had more yards and touchdowns in 2013 than in the previous three years combined -- was in some ways a product of that system. In one sense that's irrelevant -- it doesn't matter why a player is productive, only that he is productive -- except when it comes to determining value. Could someone else provide a similar service for a cheaper price or better service for a comparable price, in other words.

Roseman has called the receiver situation complicated, noting that the team wants to hold onto their own but "you can only put a limited amount of resources at a particular position before it starts taking out from other places." He talked of establishing walkaway numbers with both Cooper and Maclin to ensure that they did not have to shortchange other positions on the roster. They established a number that they felt comfortable paying Cooper, were able to negotiate their way into that comfort zone, and pulled the trigger. Time will tell if it was money well spent.

 "It's all about value. It's all about setting the value and if we can find something that fits within the value, we're going to do the deal," said Roseman. "We're going to take the guys that we know and that we know can contribute to our team and how they fit."

 

 

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  • MediaMike

    Not bad. They’ll net $2.5 million or so in cap space if they have to cut him after 2015.

    • GEAGLE

      You ready for 37 replays of Grudens QB camp with Manziel? I know how much you love those mobile QBs, figured you would be pumped bud

      • MediaMike

        Ha ha. I’m not getting into how quarterback should be played properly on the Cooper contract thread. I shoehorn that discussion into any QB chat, but not here.

        • GEAGLE

          Lol…FOles our savior!!!

        • NickS1

          You know you hope Manziel falls to #22.

          • MediaMike

            ha ha ha ha ha ha. Only so we could trade down a few more picks with the Browns and pick up an extra 3rd.

          • NickS1

            Which Browns pick? If it’s in the 20s still I wanna trade out of that, too. Two 2nds and two 3rds is where we need to be.

          • MediaMike

            How about this?

            Your score is: 4500 (Drafting Ability: B, Player Quality A, Future Draft Picks: N/A)

            Your Picks:
            Round 1 Pick 23 (K.C.): Hasean Clinton-Dix, FS, Alabama (A)
            Round 2 Pick 22: Marcus Smith, DE, Louisville (B-)
            Round 3 Pick 22: DaQuan Jones, DT, Penn State (A)
            Round 3 Pick 23 (K.C.): Donte Moncrief, WR, Ole Miss (B+)
            Round 4 Pick 22: Rashaad Reynolds, CB, Oregon State (A)
            Round 4 Pick 24 (K.C.): Jordan Zumwalt, ILB, UCLA (A)
            Round 5 Pick 22: Aaron Murray, QB, Georgia (A)
            Round 5 Pick 29: Isaiah Lewis, SS, Michigan State (B+)
            Round 7 Pick 22: Jacob Pedersen, TE, Wisconsin (B-)

          • GEAGLE

            I’d actually draft Manziel, not play him in the preseason, never show his wharts, and make some,desperate shmuck team pay a kings ransom for him

  • cliff henny

    if cap hit is 1.8m in ’14 (per token), means 4m signing bonus is prorated at 800k over 5 yrs. 3rd yr will have 3.4m dead money hit if cut. so really it’s a 3yr/13.5m contract. last 2 yrs must be 5.5m/w 1.6m dead and 6m/ w 800k dead. he isnt seeing either.
    .
    no idea how anyone would be against this contract.

    • MediaMike

      Agree completely. I scoffed at the $5 mil / year average when I first heard the deal, but the numbers here make sense for the team. Well played.

      • cliff henny

        yup, i love to play the ‘rip howie’ game too. but when it comes to contracts, not sure who’s better. Banner maybe, but everyone was so pissed off at eachother, couldnt be in same zip code for 2 years

        • GEAGLE

          Yeah Howie is def better..he gets friendly contracts, and everyone seems thrilled to sign them!!!…while we watch the saints and cowboys squirm!!!

          Howie is as well liked by players as jerry is..only jerry gets taken like a fool in negotiations to get his players to like him

          • cliff henny

            eagles are having an issue of signing too many upside 25 yr old quality nfl players to team friendly contracts, while leaving a ton of capspace for the real targets-’12 and ’13 drafts…while cowboys are trying to figure out which 30+ aging dowside vet to restructure or how much dead money is too much dead money, and telling fans that 33 yrs old twice back surgery qb who will be making 20+million thru 2018, everything is fine.

          • GEAGLE

            This division is glorious. Can’t wait to see the scabs Snyder over pays for. He is like a baboon with money when it comes to free agency. Dude hasn’t been able to spend in two years, you know he will be uncontrollable when FA starts

          • cliff henny

            chip, dinner out? i picture him eating cold pizza watching film at 2am

          • GEAGLE

            Right…what was I thinking. I really starting to think he really enjoys NFL life..

          • GEAGLE

            I heard Chip had a new girlfriend… Anyone hear anything? No they don’t use pigskin condoms…all he has to do is tell shady to bring a friend when he gets lonely

          • cliff henny

            bring???… shady literallly tosses one out the window

          • GEAGLE

            Now that’s funny

          • cliff henny

            oh, he loves it! not recruiting, Howie takes care of all the dirty business. all kelly has to do is scout, mad genius his offense and i’m sure has some single girls stop by on occassion.

          • NickS1

            Chip eats dinner at the Field House with the coaches while having last season’s games played on the main projector screen. The kitchen prepares Huls-approved meals only.

          • cliff henny

            Hals is in the basement of Novacare Center toughening the team up “Fight Club” style. rule number 1 when discussing Eagles contract negotiations…

          • NickS1

            Speaking of Fight Club, I really want Project Mayhem to happen to the PPA.

          • 76mustang
          • cliff henny

            yup, geat read! have that site in fav’s…nothing brightens my mood like reading some smart (and there are some really good posters) wallow in the misery that is JJ. have one about week earlier talking about cap, it’s crazy funny. have delusional JJ fruit punch drinkers being beat down by guy who actually know what going on with their cap.

          • UKEagle99

            Say that last part again :)

        • JofreyRice

          yeah, Banner couldn’t spot an extraordinary circumstance when it appeared. It was just numbers on ledgers.

          • cliff henny

            dont you picture Banner almost spitting on Mac’s knees, telling him he’s lucky eagles are even thinking of giving him a minimum.
            .
            Howie is learning, he’s not playing dickhead hardball like Banner, he’s not playing fantasy FA like Wash, he’s not playing cap gymnastics likes JJ, but he is taking Banner lead with securing these young youngs up ASAP. if he knocks this draft out of the park like alot of us think he can because all he has to do is listen to kelly, we’re just at the tip of the iceberg .. if foles is for real

          • Maggie

            From everything I hear about Banner, I’d say Goodell better watch his back, or Joe will have his job in a couple of years. Or maybe sneaky backstabbers are the norm at Head Office?? Just pondering.

          • GEAGLE

            Another pointless post by Maggie…I gotta start numbering your crap and turn it Into a drinking game or something

          • cliff henny

            be nice ghonny

          • GEAGLE

            Play wit the bull…..you get the horns! I’m an equal opera unity head bussa, don’t discriminate by race, gender, sexual orientation. A clown will always be treated as such. No point on running to my buddy Cliff for refuge!!!

          • PaoliBulldog

            ….and one day Jimmy Haslam woke up and found that Banner had gone from being an accountant to a coordinator of coordinators.

          • rose maryawn

            my uncle recently got a nearly new black
            Volkswagen Touareg SUV by working off of a pc… blog link J­u­m­p­9­9­9­.­ℂ­o­m

    • FMWarner

      I blanched at a 5 year/$25 million contract for what I see as a very average #3 receiver, but if those numbers are accurate then I’m okay with this. Only way I’m against it is if it somehow prevents a deal with Maclin.

      • cliff henny

        Cooper has the same shot of seing all of the 5yrs/25m as i have at Bugs Bunny’ing Heidi Klum tonight

        • MediaMike

          That’s soooooo last decade. Up your game with Kate Upton!

          • cliff henny

            Heidi’s my girl. love the german accent. sexy, but you just know there’s possibly something very wrong or demented behind it, like she’s not saying no to an usually request. also, i’m about 90% german

          • anon

            Gotta wrap it up she’s got more kids than Cromartie.

          • MediaMike

            Shady McCoy (finally) approves that message.

          • GEAGLE

            And then he throws the(proverbial lol) hoe off the bus

          • cliff henny

            haha, well, trust me, if i ever got the chance, i’d have no problem leaving with a souvenir

          • GEAGLE

            TROPHY!!!

          • NickS1

            Doubt she wants your herp

          • cliff henny

            clean as a whistle…not going to lie, been a couple of questionables. heck, whatever eating seal’s face off, i’m probably the one who should be concerned

          • NickS1

            Was just teasing….. and yeah, you should definitely be scared of that. Don’t think penicillin cures what he has.

          • GEAGLE

            When your friends name a girl that you brought home “meth lab girl” come talk to me :) not my proudest moment but se la vi

          • NickS1

            I respect the openness, however, I can’t take back what’s said on the internet haha.

          • cliff henny

            know you were busting-B’s, now worries there. but, still, even if Heidi said “well, i’ve been itching, soreness and had some redness” i wouldnt even break stride

          • NickS1

            Well, can’t say you aren’t dedicated to the cause.

      • JofreyRice

        I mean, even at 5 mill per year, it’s not that horrible. Production doesn’t always mean talent, but Cooper is worth at least what Nate Washington and Delanie Walker make.

  • NickS1

    Wow, Rotoworld just sh!ts all over this deal….

    http://www.rotoworld.com/player/nfl/5929/riley-cooper

    • JofreyRice

      I bet Evan Silva wrote that. He was of the opinion that Cooper was way overrated and a product of the system. He thinks Decker is way overrated, and a product of the system, too.

      • MediaMike

        Silva was tweeting up a storm about his negative reactions to the deal. I don’t think they’re truly taking the deal’s structure in context.

        • JofreyRice

          He’s Ok for info sometimes, but he’s mad opinionated and pompous about sharing the opinions. Like when he was talking about how slow and plodding Alfred Morris is, and how he’d have no shot as an NFL back. Now, I’m not in the habit of praising DC football players, but Silva was just dead wrong in thinking Morris’ lack of speed would matter much to the Shannarats.

          • MediaMike

            And it took him months to stop jocking loser David “Broke Neck” Wilson.

          • NickS1

            Put Wilson n Irvin on “Broke Neck Mountain”.

          • Tom w

            He has no football experience and was the fantasy football bitch before rosenthal left. And honestly he isn’t even that well respected in the ff industry. Silva is pompous and overrates his novice ability to watch tape through the lens of a novice. Nothing like Norris on same site

      • cliff henny

        if he is…who cares?! the system is changing. Money isnt a concern. he’ll be a 4th option. imagine the damage Cooper will do line up against Roc Charmichael type level DB.

        • oreofestar

          hah! I don’t think anyone would put a Carmichael DB on the field unless they had zero depth….like the Eagles for now

    • MediaMike

      I get the concerns about his uneven production, but nary a mention of run blocking and/or special teams play is LAZY on their part.

      • NickS1

        I mean, it makes sense that you can’t quantify the little things, but to ignore them entirely? Lazy is the only way to describe it…. It’s guys like him on the outside that help Shady get rushing titles.

    • cliff henny

      4.5m/per for a quality back-up, with the deepest draft, and those friendly rookies contracts, we’ve seen for sometime, and a 1st rounder begging for a 1yr prove-it deal(that’s still alittle confusing to me)…just trolling for hits, from nfc east fans acting like it’s a 5yr 5 m per contract. almost like that cowboys fans are so beaten down by JJ contracts that they really do believe nfl contracts are face value.

    • Tom w

      College interns do those player write ups really don’t mean shit and they are almost exclusively fantasy football related hence no mention of blocking etc or the fact his number w foles all year long vs 10 games would be almost 1100 yds and 12 tds

    • ohitsdom
      • NickS1

        Thanks, much appreciated. I have a slight disagreement with the articles thoughts on the effect on this WR market. Tough to really gauge Cooper’s effect on the others, I think, simply because he was only good for 3/4 of this season. Some of the other guys have done more, I think, and will likely get more.

  • JofreyRice

    who took this picture of him, his dentist?

    No, all jokes aside, could we get a closer image? I want to see how his mitochondria are doing now that he’s been paid–no slacking off!

  • Kev_H

    Championships are built on role players who know how to improve in the NFL. Cooper proved he can do that. The money is well spent.