Best of Philly: Self-Promotional Newspaper Stunt
The Philadelphia Gay News
The Philadelphia Gay News. When Barack Obama declined the papers interview requests (as he did with local gay media around the country), Mark Segal and Co. ran blank space where Obamas words should have gone. Cheap? Silly? Self-aggrandizing? All of the above. But in an era of increasing newspaper irrelevance, it got attention, made a point, and achieved its purpose: At press time, Segal was in talks with the Obama camp, who wanted to set up an interview.