Love Illuminati

Quaint Newtown isn’t known for avant-garde, but when, in 2006, Katra Michener Longsdorf opened Love Illuminati, she didn’t just bring a little edge to the town; she brought in stock that rivals that of city stores. Here, find selections for trendsetters (cardigans from Kill City and retro sunglasses from Initium) and more refined types (Bermuda shorts from Modern Amusement, muted plum button-downs from Plaster), plus stuff that all guys love, like the comfiest-ever hoodies from Brown Sound.