Town Home

Dana Bank refers to hers as Town Home Baby, and stocks a cool selection of frames, albums, books and diaper bags, as well as hand-painted door signs for the nursery ("Nap Zone"), Jack and Lily shoes, and ultra-chic Jeanine Payer baby jewelry. Home Grown's Elizabeth Bloom gave hers a name — Babycakes — and sells things that "no new mom absolutely has to have, but every new mother would love to own" including dry-clean-only fur and silk newborn hats, decorative boxes for baby wipes, and 10 stylish lines of diaper bags.