Philly Startup Creates Stylish Collapsible Helmets You’ll Actually Want to Wear
Photo courtesy of AnneeLondon.
When Rachel Benyola started her clinical psychology doctoral program in 2010, she didn’t know she’d leave just two years later to quench an entrepreneurial itch.
Now at the end of 2016, the 28-year-old CEO is on her way to launching a spring 2017 Kickstarter campaign for her line of collapsible bike helmets under her lifestyle brand AnneeLondon.
When Philly’s bike share program, Indego, kicked off in early 2015, Benyola noticed that a lot of people weren’t wearing helmets. By this time she was already enrolled in an Entrepreneurship and Innovation Management MBA program at Drexel’s LeBow College of Business. She had identified a problem and her urge to apply her entrepreneurial skills to solve it led her to delve deep into the world of recreational cyclists.
