Shark Tank to Feature Philly-Made SmartPlate

It analyzes your food and outputs nutrition facts. Will Mark Cuban and company bite?
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Martin Dell'Arciprete pitches SmartPlate on Shark Tank. (ABC/Michael Desmond)

Martin Dell’Arciprete pitches SmartPlate on Shark Tank. (ABC/Michael Desmond)

Every startup company is looking for one thing: traction. Maybe they get some momentum after a speaking engagement, news article or crowdfunding campaign, but there’s one thing that’s sure to bring serious attention every time: ABC’s hit TV show Shark Tank.

The folks at Philly-based Fitly certainly hope so. The company’s signature product, SmartPlate will be featured on February 12.

SmartPlate analyzes your food and offers calorie counts and other nutritional information. It uses three digital cameras and advanced image recognition and weight sensors to identify the food. Then it calculates how much protein, fat, carbs and sugar you’re about to consume. Plus it’s microwavable and dishwasher safe, its founder says. Read more »

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