Lululemon Now Has Its Own Craft Beer Called Curiosity Lager

Seriously.

Photo via Instagram | @lululemon

Photo via Instagram | @lululemon

Hey, Lululemon fanatics: The company just released a craft beer called Curiosity Lager. Yes, your favorite fitness empire is now slinging beer. Though whether you’ll be able to get your hands on any is yet to be seen: According the Eater, the company teamed up with Vancouver’s Stanley Park Brewing to create just 88,000 cans of the lager to be served at their annual SeeWheeze Marathon and to line the shelves of just Canadian stores later this month.

But given many a Lululemon shopper’s practice of buying and reselling the company’s goods for insane prices online, there’s a chance you’ll be able to grab a can of the company’s Curiosity Lager on the Lulu black market. Now, whether or not buying a marked-up beer created by a clothing company from a stranger online is a sound idea is entirely your call.

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