Philly 10K Registration Is Now Open

One of the streets you'll run along during the Philly 10K // Photograph by Matt Stanley

One of the streets you’ll run along during the Philly 10K // Photograph by Matt Stanley

UPDATE 11:40 a.m.: Holy moly, people, this race is officially sold out—already! Here’s a follow-up post with official sell-out stats from Philadelphia Runner. Also, there will be bib giveaways in the coming weeks and months, so I’ll let you know about those, too!


Attention, runners! If you’re hoping to snag a spot in the Philly 10K—you know, the coolest new race to hit Philly—get your gears in motion. General registration is officially open for business.

Yesterday, Philadelphia Runner opened a pre-registration period for the folks on its email list. The 1,500 spots, which is half the field for the race, filled up in just 3.5 hours. The other 1,500 slots are now up for grabs for the general public. We’ll monitor the situation and be in touch with Philly Runner in case the site gets overloaded, but the place to hit the register button is here.

The Philly 10K, a brand new race for our city put together by our friends over at Philadelphia Runner, will take place on September 6th. The race begins and ends in the Passyunk Square neighborhood in South Philly, and covers 6.2 miles of city streets in iconic Philly neighborhoods. Check out the course map here.

We’ve partnered up with Philly Runner as the race’s official media partner (woo!) so count on lots more coverage in the coming weeks and months, as well as some pop-up events, insider details and more.

Registration is $55 until June 1st, though I’m sure it’ll sell out well before then. Good luck to everyone registering today!

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  • Eric L

    Web site crashed immediately!! Clearly unprepared for level of interest. Now what?

    • Hey Eric,
      Unfortunately the race did sell out in an hour after initial crash issues were resolved. There were only 3,000 spots available but several thousand more people wanting to register than that. Unfortunately that meant people were;t going to get in. Im sorry for the frustration and we are working on increasing the course capacity in 2015 so more people can get in.

      Im sorry for the frustration that this caused. We wish we could have let everyone in!


      The Philly 10K

  • Stefanie

    i’ve only gotten through to the site 3 times, and every time i get there and hit register, it crashes again. the last time i actually filled out all my info before it crashed. this is disappointing.

  • Jeffrey

    I just did the same. Filled out all of my info and it crashed, this is not acceptable. I can only take so much time from my work day to register!

    • Stefanie

      Yes exactly, almost an hour of my work day was spent doing this. I JUST made it through and registered, but I’m hoping my credit card doesn’t get charged multiple times!

  • Heather

    I’ve been trying to register since 10 and have made it to the page *right* before entering payment information several times before crashing. This is beyond frustrating.

    • Sorry Heather- We did the best we could to prepare but ultimately there were just way more people on the site than there were bibs for. We will work to increase capacity for 2015 so more people can join us. Im sorry this was so frustrating!

      – Ryan
      The Philly 10K

  • Michael

    Considering the Broad Street Run has to have a lottery for 40,000+ spots, I don’t understand how they did not anticipate this level of traffic. Great idea for a race, truly, but horrible planning and execution so far.

    • Hey Michael,
      Thanks for the feedback. Broad Street is a little different because it has been around for 30 years. It’s much easier to project web traffic when you have previous years data to go off of and you learn a lot over those years. We knew we were going to get a lot of people but never in our boldest predictions did we think a first year race that nobody knew existed 8 days ago would get nearly 10,000 people trying to register for it in the first hour (especially since we did not run a single ad for this race or list it on any local race calendar).

      When we pitched this idea to various race directors over the last 6 months they laughed at us when we told them we thought a first year race could get 3,000 runners. It seems obvious now after the fact but only days ago the idea of having thousands and thousands of people trying to register for The Philly 10K at once was pure fantasy.

      We will work our butts off to improve the registration experience for 2015 and hope you join us then!

      • Mo

        I understand both sentiments. I think given the BSR happened recently, even if you take a conservative fraction of the 40k (say 5%) and factor in a lot of people who could not sign up (or were injured) for the BSR or were frankly inspired by others and wanted to do the BSR next year… you start realizing that the race directors were clearly misjudging the momentum/residual effects of the BSR. A well-publicized 10k is appealing to the general public as most people have done 5k’s and the perception is it is a minimal jump. I personally would have guessed anywhere from 4,000 to 9,000 to be pretty reasonable for traffic. I just ran the BSR for the first time and I can tell you word of mouth and participating with friends are very strong contributing factors. Given the first half of the slots went so quickly, it may have been prudent to implement a lottery for the second half and give people an easy way to vie for slots instead of all at once.

        • Hey Mo,
          Thank you for the level headed feedback. For a first year race that didn’t exist 8 days ago, the demand just swelled more than we ever imagined. Ultimately there were just way more people than there were spots yesterday morning and it caused a lot of people to get left out. We will take feedback like this and make sure the process goes more smoothly next year. We will look at a lottery but most of the feedback we have gotten is to just make the registration easier (and less congested) but do it first come first serve.

          Thanks again for the feedback, it is very valuable to us!

          – Ryan
          The Philly 10K/ Philadelphia Runner

  • Susan

    Same problem as other commenters: I got all my info in and it crashed going to the payment page. I tried to submit a comment to show that I was in at that time and it was the web site that failed, but I’m not even sure if the comment went through. It’s 2014–it’s not like this hasn’t been done before; they should’ve been well aware of the possible issues and had a fully functional web site capable of handling the load.

    • Hey Susan,
      Thanks for the feedback. We were definitely aware that there was going to be a lot of demand but the level of demand exceeded our highest projections. It’s not an exact science and Im really sorry for the frustration this caused you today. We are looking to increase capacity for 2015 and will hopefully see you then!

      – Ryan

  • EC

    I registered fine, no issues with the website! Can’t wait to run this race!

  • Jeffrey

    This is ridiculous! I have been trying since 10am and have not had an any progress. Even when the site allows me to the next page it immediately crashes!

    • Sorry Jeffrey! There were simply way more people who wanted bibs than there were available. This created a bottleneck and our sites were unable to handle it for a period of time. For a first year race, predicting demand is very tricky. We increased our server capacity but ultimately there were just more people on there than we had slots for. We are hoping to increase capacity in 2015 to alleviate the bottleneck a bit!

  • Brian

    I just kept hitting refresh button (or CONTROL+Refresh) and eventually one page at a time would go through. Was worried when my payment page crashed that my CC would be charged twice, but that doesn’t look like the case when it eventually went through. Irritating www experience, but am finally reg’d. Good luck everyone!

  • Susan

    Kept trying & it finally worked and I got in!!!! Hope there are no more problems–good luck to everyone!!

  • JP

    Definitely can’t get through to register. Looks like they took the phone number off the registration page, so they are aware of the issue at least… just not so much dealing with it as avoiding it, it would seem.

    • Hey JP- Sorry you didn’t get in! We took the number down because the volume of calls was too much, we just couldn’t answer them all so it seemed pointless to have it on there. We are encouraging everyone who had issues to emails us at We have a team of people responding to inquires right now.

      • JP

        Thanks for the reply- sad that I didn’t get the chance to run this year, but hopefully next year!

  • Nurse Tee

    Is it really sold out based on the number of duplicate charges and issues people are having or are slots gonna still be available?

    • Unfortunately it is sold out. I’m sorry you were unable to get in! Next year we plan to work with the city on a course that will hold a higher capacity. Hopefully we’ll see you there cheering on September 6th!