Huzzah! Urban Outfitters’ new fitness brand, Without Walls, has finally made an in-store appearance in our area. The brand officially got off the ground last month, with rollouts as mini-boutiques inside UO stores in California and New York, but at the time, there were no plans to bring it to any stores in our area.
So I was surprised when, very quietly a few days ago, Without Walls appeared at the KOP Urban Outfitters store—Instagram evidence above.
As of yet, I've heard of no plans to bring Without Walls to the Philly store, but I've got an email out to the PR team, so I'll let you know if they have any good news to share. Their stuff looks pretty cool—Patterns! Colors! Everywhere!—so I'd love to see WW closer to home. (Hint, hint.)
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