H&M Is Launching a Beauty Line Featuring Over 700 Products This Fall

H&M

Meet your new beauty go-to. | H&M.

Fast-fashion empire H&M announced yesterday that it is launching a brand-new beauty line, set to debut in the fall. According to reports, the line will kick off with 700 products, but soon expand to over 1,000 items, which will range from nail polish and hair tools to body goods and makeup.

The collection will be twofold: an eco-friendly line called Conscious Beauty (the company is pushing its sustainability angle) and a higher-end, premium line. Look for it in stores worldwide and online starting in September. Prices will range from $2.99 to $24.99. What does this mean for Ulta?

The Edit: 10 Beach Bags You’ll Want to Carry Every Day

Beach-Bags

If you’re lucky, come summertime, the purse you’ll carry most is your beach bag. So why do these sandy-day bags always play second fiddle to their leather and suede sisters? I say it’s time for an upgrade. These eight woven numbers are rugged enough for the shore (and large enough to stash beach-day essentials) but they’re stylish enough to replace your ol’ landlubber bags. While they might not be entirely appropriate for the workplace, they certainly play nice with weekend-wear and casual cocktail dresses. Plus: pom poms!  Click here for price and where to buy.

Shop Sixty Five Opens an Online Store (And Lets You Easily Calculate Cost Per Wear)

Shop65-online

Some of the brick-and-mortar’s online offerings.

Shop Sixty Five, the Doylestown fashion stalwart, is branching out: First, owner Linda LaRosa Bidlo opened a Glawyne outpost back in 2013, and now the boutique has launched an online store via Shoptiques.

The collection right now is small — only 16 items are available — but it’s worth taking a spin over there (do so here!) to check it out. My picks: an architectural Halston Heritage cocktail dress, a dreamy wrap top by IRO, and a Raquel Allegra frayed-edge tie-dye tee. Tip: Use online code SHOPNOW to get $10 your purchase until May 31st. But the coolest part is that cost-per-wear calculator.

The Revisit: Has Nordstrom Rack Gotten Any Better?

Nordstrom-Rack

Nordstrom Rack on opening day. | Tim Haas.

The first time I went to Nordstrom Rack, it was over-stuffed, over-crowded and a complete mess. The second time was a tad better, but war stories from other shoppers (including a woman I shared an elevator with who, out of the blue, proclaimed her disappointment in the store: “It’s just crap”) kept me away. But third time’s a charm, right? So I gamely wove myself back into the off-price fray to see whether things have started looking up for the store.

In a word: Nope.

There were a few bright spots, though. Let’s dig in.  Read more »

Market Report: The Everything Guide to Shopping for Swimwear Online

Woman-in-bathing-suit

Bathing suit nirvana. | Shutterstock.

  • Can’t make it out to Cameo Water Wear or Everything But Water? Here is your everything-guide to buying swimsuits online, whether you’re looking for quick shipping (you know, for that last-minute getaway), great selection, plus sizes or under $100 picks. [Racked]
  • A website called Nudevotion helps you find the best nude-colored clothing for your exact skin tone. Because not all nudes are created equal. [PopSugar]
  • Yikes: Target is in hot water for allegedly stealing a T-shirt design from a young Etsy designer. (We’ve heard this before.) [Katu]

Next: What a Vogue fashion writer wears to her high school reunion.

Beauty PSA: You’ve Probably Been Applying Your Concealer All Wrong

Concealer

Dab, don’t smudge. | Shutterstock.

Apply your makeup for enough years and it becomes a mindless routine. Mine is so engrained that I can do it in less than 10 minutes. On the train. So introducing a new product or application method is difficult (it took me about six months to learn to apply my liquid cat-eye on the train without any major mishaps) — even when you’re dealing with something as basic as concealer.

Think about how you apply it: a dab on your finger, then a smear under your eyes, a swipe around your nose, and maybe another smear on your chin. Here’s the problem with this application: No matter how great your concealer is, when you smear instead of tap it on, it doesn’t last as long, doesn’t blend as well, and uses more product than necessary. Need proof?  Read more »

This Is How to Wear White Jeans This Summer (Hint: Please No Skinny Jeans)

white flares are the look for the summer. check out these @jbrandjeans!

A photo posted by Knit Wit (@knitwitonline) on


Let me preface this post by saying that I’m not the biggest fan of skinny jeans in general, at least on me. They feel a tad same-old, the everyman’s go-to because bellbottoms feel weird (they’re not!) and boyfriends feel boring and no one wears bootcut and, guys, it’s really, really hard to pull off mom jeans (exhibits A, B, C and D). But take skinny jeans and make them white and you’ve got the summer wardrobe recipe of every single woman on earth, ever. Yawn. Read more »

Monday Obsession: Territory Hard Goods Vintage Footstool

M-O

The perfect footstool. | Image via Territory Hard Goods.

There’s nothing quite as thrilling as a major vintage find. I scored one back in 2008 — a cool armchair on the side of some road out by Princeton — and somehow manhandled it by myself into the back of a convertible I was driving (I forget how or why I was in this car, because I do not own a convertible). It was winter and I froze the whole way home, but it was worth it because the armchair had potential and I would reupholster and refinish it back to its pre-street-side glory. Only I haven’t quite gotten around to it yet. (Secret: I don’t think I ever will.)

This is the problem with less-than-perfect vintage goods: It seems like a good idea, the whole coolly artisanal upcycling thing, until you realize you have no time to actually do it. Which is why I turn to Territory Hard Goods, a Kensington-based company that sources cool vintage furniture and home accessories (and cleans up/reupholsters when necessary). You can buy their finds on the Territory Hard Goods Etsy store, or find them at local flea markets like Clover Market. A tip: Follow them on Instagram to be the first to know about new products. Another tip: Don’t bother to pick up armchairs on the side of the road unless you really, really plan to do something with them. Read more »

Aldo Shoes Opening Walnut Street Location in July So That Everyone May Buy Cork Wedges

Aldo

Let the Aldo proliferation begin. (This one’s in Ireland.) | Martin Good / Shutterstock.com

Not all brands are migrating into neighborhoods other than Rittenhouse (see Kit and Ace in Fishtown). In fact, Aldo is doubling its efforts here, opening a second location on 17th and Walnut Street, mere blocks from its spot in Liberty Place.

The store is slated to open in July and, according to a store rep, will carry women’s and men’s shoes, plus accessories like handbags and jewelry. But will a street-front Walnut location harm Liberty Place sales? “We’re not concerned,” says Jessica Pomerantz, an Aldo assistant (who will also — hint, hint — be throwing the grand-opening party, though it will most likely be invite-only). The more the merrier?  Read more »

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