Dhyana Yoga: “Why We’re Not Lululemon Ambassadors Anymore”


Diana Vitarelli // Photo via Instagram

Editor’s note from Emily Leaman: Between all the turkey eating and pie devouring last week, I managed to find time to catch up on my blog reading. I stumbled on to a recent post on Dhyana Yoga’s website, written by Diana Vitarelli, entitled: “We Don’t Care What You Wear.” The piece is a long, detailed confessional from Diana, who co-owns Dhyana’s four Philly-area studios with her husband, John, all about why she and John decided to call it quits as official “ambassadors” for Lululemon Athletica.

If you’re unfamiliar with Lulu’s ambassador program, it’s basically a reciprocal yoga sponsorship, whereby local Lululemon stores partner with a handful of yoga instructors in the community and give them free clothing, merch, and promotion in exchange for their teaching free classes, teaming up on Lulu events, and, of course, wearing Lulu clothes while they teach you yoga. After a year in the program, Diana and John wanted out, and her post explains why.

With her permission, I’ve reposted Diana’s post below. Read it in full, then share your thoughts and opinions in the comments. Emphasis and opinion are the writer’s own.

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