Nearly Nobody Reads the Bulletin

Posted on June 2007  
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Less than three years after reclusive millionaire stock trader Tom Rice hijacked the Bulletin name and hyped the rebirth of the storied broadsheet, the “new” Bulletin has one teensy problem: No one seems to know it publishes. With a paltry 4,800 copies circulated within the city, “Readers are essentially nonexistent,” claims former columnist John Leonard, who says he was axed with no warning last July. Leonard — who also claims there’s a huge morale problem in the newsroom — characterizes the Bulletin’s few readers as suburban seniors misty-eyed for the original that went under in 1982. Rice counters that the paper is moving to new, bigger offices and tripling full-time editorial staff. “I do not believe there is a morale problem here,” he says. Stop the presses!
Originally published in Philadelphia magazine, June 2007
 

User Comments:

I'd like to know the source
Posted by John | Aug. 8, 2007 at 4:25 PM
COMMENT:
Considering that Leonard was a columnist, I'd like to know his sourcing for the circulation figures. Rice says the circulation is 96,000.
 
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