Pulse Article

Nearly Nobody Reads the Bulletin

By A.J. Daulerio

Less than three years after reclusive millionaire stock trader Tom Rice hijacked the Bulletin name and hyped the rebirth of the storied broadsheet, the “new” Bulletin has one teensy problem: No one seems to know it publishes. With a paltry 4,800 copies circulated within the city, “Readers are essentially nonexistent,” claims former columnist John Leonard, who says he was axed with no warning last July. Leonard — who also claims there’s a huge morale problem in the newsroom — characterizes the Bulletin’s few readers as suburban seniors misty-eyed for the original that went under in 1982. Rice counters that the paper is moving to new, bigger offices and tripling full-time editorial staff. “I do not believe there is a morale problem here,” he says. Stop the presses!
Originally published in Philadelphia magazine, June 2007
 

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I'd like to know the source
Posted by John | Aug. 8, 2007 at 4:25 PM
COMMENT:
Considering that Leonard was a columnist, I'd like to know his sourcing for the circulation figures. Rice says the circulation is 96,000.

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