Pulse Article

Chatter: First Rosa Parks, Then King, Then … Johnny Doc?

By Richard Rys

Weeks before Election Day, Local 98 boss John Dougherty sent a message to union members, 80 percent of whom are white: Don’t let Obama’s skin color impede your vote. Even more intriguing than his plea to bridge the racial divide was how it was delivered — J. Doc mailed 5,000 one-time-use MP3 players loaded with his pro-Obama stump speech, plus words from building trades manager Pat Gillespie, Rep Pat Murphy and Senator Bob Casey. Operation: MP3 ran a cool $90,000 — but Dougherty says it was worth it: “Everybody loved it. I even saw one on Craigslist for $150.”
Originally published in Philadelphia magazine, December 2008
 

Change text size
Print

Email

Write a comment
 
 

User comments

No users have posted comments on this article.

Post a comment

(* = required field.)
  • Please check to make sure that your referer is not blocked.


Subject line of your comment*
Your comments (200 words max)*
Email*
First name*
Last Name*
Enter the code shown below.
Visual CAPTCHA
This helps prevent automated form submissions.
Philadelphia It List

Philadelphia Magazine Daily

Follow Philadelphia Magazine tweets on twitter.com/phillymag
 
 

Design Home 2009

Explore the two luxurious carriage homes, one modern and one country, that make up Philadelphia magazine's Eighth Annual Design Home.
 
 

Green House

Visit our virtual room-by-room green guide for energy-saving tips and ideas.