Feature Article

The Last Resort

Can thousands of gritty New­ Yorkers, some displaced street gangs, a few ­terrorists, and a multimillionaire junk man with a new ­casino learn to love each other and revive the Poconos?

By John Marchese

Borgata in the Mountains: The new Mount Airy Casino being built by Scranton-area businessman Louis DeNaples. / Photography by Josh Smith

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WITH SYMBOLISM THAT WAS RIPE AND THICK AS THE MOUNTAIN LAUREL IN JUNE, THE OLD POCONOS DIED NEAR THE END OF LAST CENTURY WITH A SINGLE GUNSHOT WOUND TO THE HEAD.

The victim was Emil Wagner, a 77-year-old immigrant from Czechoslovakia who on a November night stepped into the bathroom of a white mansion just up the hill from the resort complex called Mount Airy Lodge, where he’d spent most of his life. Begun as a small boardinghouse in 1936 by his favorite aunt, Suzanne Martens, and her husband John, Mount Airy had grown — “metastasized” might be a better word — into a sprawling agglomeration of more than 800 rooms on 1,200 acres. For decades it had represented everything that the Pocono Mountains could be — good and bad.

It was glamorous and gaudy. It was sylvan yet shabby. But for several generations of East Coast city dwellers, Mount Airy epitomized the vast 2,400-square-mile rural vacationland in which it was just a small glittering dot. It was a so-called super-resort, its afternoons scheduled solid with games and contests, and its nights reserved for showroom entertainment and frolicking in the quintessential heart-shaped tubs.

For years, the regular ritual in the white mansion on the hill was a cocktail party to welcome that weekend’s headliner — ­everyone from Bob Hope to Engelbert Humperdinck performed in Mount Airy’s Crystal Room in the ’60s and ’70s. The soiree would be hosted, even after she had handed over control of the resort to her three nephews, by Suzanne Martens, the “First Lady of the Poconos,” who would let her guests gather in the marbled entry foyer before she paraded down the long, curving central staircase in gown and jewels. “Very Sunset Boulevard,” the redoubtable television personality Joe Franklin remarked once.

Like most declines, the death of Mount Airy happened first slowly and then all at once. Over several decades, air travel got cheaper, and a mere car ride to the mountains didn’t seem like a real vacation anymore. The owners bet on growth at the exact wrong time, borrowed big to build a new hotel wing, and were subsequently crushed under heavy debt just as an economic recession hit.

Things got bad quickly.

People who knew Emil Wagner well were aware of a subtle and ready sense of humor, but also a strong streak of pride. As he placed the barrel of the 38-caliber handgun to his head that night, Wagner was hours away from a dreaded trip to the Monroe County Courthouse, where he would be forced, after years of tiptoeing on the edge of insolvency, to give up his resort.

“Emil knew he was going to lose the resort, and it was like losing his child,” says a friend. “He didn’t have any family or any kids, so unfortunately, that was the end of him, too.” Squeezing the trigger, Emil Wagner chose to die before Mount Airy did.


EIGHT YEARS HAVE GONE by since Wagner’s death and the symbolic demise of the old Poconos. This fall, what could become a shiny symbol for the new Poconos emerges with the opening of the renamed Mount Airy Casino Resort, an expensive bet by a media-shy mogul that the future of the mountain vacationland can be secured by tens of thousands of slot-machine players. A completely rebuilt Mount Airy, designed to become a kind of Borgata-among-the-trees, ushers in a new industry — one that might have saved the old Mount Airy had it come sooner.


 

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User comments

Marchese pegged the Poconos
Posted by Anonymous | Nov. 11, 2007 at 3:49 PM
COMMENT:
From the headline "The Last Resort" to the Marchese's analysis of DeNaples shady background, this article really cut to the heart of the problems facing the region. Many residents of the area have lived there since their grandparents emigrated to the area to seek out work in the coal mines. Generations later, they're still desperate to scrape together a living in the area. But DeNaples vision of reviving the area via gambling is disturbing evidence of the desperate climate. Instead of inviting the problems of casinos - drugs, prostitution, organized crime - the Poconos should capitalize on its natural resources. Mount Airy billboards that invite Philadelphians to "Play in Paradise" shouldn't refer to gambling, but playing outside in the vast network of hiking trails, rivers, lakes, parks and woodlands that are a far more sustainable avenue to economic prosperity. I grew up in the Poconos and the history of my family resides in the book of Mount Airy's own history. My parents met there
we tried that
Posted by Anonymous | Jan. 16, 2008 at 10:31 AM
COMMENT:
as to buy pocono garden.first they said the shooting range would cost so much and could provide no help but all up there used it including mt,airy and ceasars.then as we were attempting to get the loans the assets werent remaining the same because contents were being removed or damaged by the realtor,holding company and city managment. They pushed people from a fair chance at just a resort option to what development they desired.Even other business didnt want what you so speak of.I traveled much to pocono from near the ohio border much in the 1990s had a great time.And I know I tried to give something back. Guess it was meant to be. when I ask for just a few days before filling a pool with dirt and the truck sinks. the building burns, and things happen on the news I see my heart was in the right place. GOOD LUCK POCONO,, everything you didnt want.. You seem to have gotten.
Pay Back ia a B.....
Posted by Anonymous | Oct. 27, 2009 at 1:22 AM
COMMENT:
The Pocono's and Mt Airy was run by some of the most blatant racist. While minority headliners played in the ballroom, they refused black guest in their suites in the 60 and up until they were smart enough and broke enough to realize that all money was green. They allowed themselves to mistreat those very neighbors that were different and meant them no harm.They were to big for their own good

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