The Snapshot: In Plane Sight

Who: Jared Alexa.

What: Flying a Piper J3 Cub.

Where: Somewhere above Wildwood.

Why: Alexa flies for Paramount Air Service, one of the region’s best-known aerial advertising companies, which each summer tows banners touting everything from bars to restaurants to marriage proposals above the Jersey Shore. And because beach-goers are a captive audience.

What it costs to advertise via aerial banner: Depends on the number of flights and area covered. The company’s most expensive single flight — ­carrying a banner from Cape May Point all the way to Asbury Park — costs $1,446.

Most heartwarming use of aerial advertising: A French-Canadian guy had Paramount fly a banner telling his brother — who he knew was staying somewhere down the Shore — to call home: Their father was sick. The brother saw the ad, called his family, and made it back to see his dying father one last time.

Around the Web

Be respectful of our online community and contribute to an engaging conversation. We reserve the right to ban impersonators and remove comments that contain personal attacks, threats, or profanity, or are flat-out offensive. By posting here, you are permitting Philadelphia magazine and Metro Corp. to edit and republish your comment in all media.