Feature Article

Lost in Translation

By Michael Callahan

Page 7 of 7

In the meantime, Joey Vento waits for his day in court (if, as expected, the CHR eventually rules against him, he can appeal to Common Pleas Court) and continues to clog the arteries of the masses. He’s since put up a few far more provocative signs. One shows a group of Iraqis being lynched; another is a mock-up of a fake driver’s license for “Mexifornia,” with a photo of a driver who appears to be some sort of cross between Juan Valdez and the Frito ­Bandito. Offended? Go ahead, Joey Vento dares. Make his day.


“I may not be the smartest guy in the world,” he says, arms folded, looking around at the hum that is his cheesesteak assembly line. “But I know what I’m talking about.”

Originally published in Philadelphia magazine, November 2007
 

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User comments

Picture
Posted by | Oct. 26, 2007 at 6:31 AM
COMMENT:
Any chance of getting the picture in a format that can get larger... I am in it
Yeah, I can't see Kevin's huge head.
Posted by | Oct. 26, 2007 at 9:27 AM
COMMENT:
Kevin told us that he was in this photo, but as hard as I searched, I could not find his abnormally large melon.
I'm in it, too!
Posted by | Nov. 1, 2007 at 9:06 PM
COMMENT:
But you can only see the top of my head above the two old men on the right. ::sigh::
ugh
Posted by | Nov. 4, 2007 at 4:35 PM
COMMENT:
So the gist I am getting here is, as long as you're charismatic, your bigotry is completely excusable. I sincerely hope he wins his court case, and that he continues to freely express his feelings via racist sign after racist sign. That way, everyone with half a brain will understand the place's politics and take their business elsewhere (and spare themselves the heart attack special)
Bigot
Posted by | Nov. 5, 2007 at 12:32 AM
COMMENT:
Do the confederate flags all over Geno's (and Joey's arms) have anything to do with the America he's afraid of losing?
Two words: Tony Luke's
Posted by | Nov. 5, 2007 at 6:50 AM
COMMENT:
Controversy is good for busines. Too bad the steaks are so bad.
why
Posted by | Nov. 6, 2007 at 12:07 PM
COMMENT:
why are we dignifying somebody like Joey Vento with a photo shoot for Philadelphia Magazine?
professional ethno-centric hustlers
Posted by | Dec. 15, 2007 at 8:47 AM
COMMENT:
NOT ONE PERSON WAS DENIED SERVICE. MEXICAN IMMIGRANT COMMUNITY ACTIVISTS PARTICULARLY THOSE THAT REPRESENT THE ILLEGAL ALIEN COMMUNITY HAVE THE EAR OF PHILLY'S HUMAN RELATIONSCOMMISION, THE FAIRMOUNT PARK COMMISSION AND THE CITY SOLICITOR'S OFFICE...ANYTHING THEY FIND OFFENSIVE ORE RESTRICTS THEIR ABILITY TO LIVE/WORK/OPERATE ILLEGALLY IN PHILLY IS RACIST. JUST ASK RICARDO DIAZ, SANTIAGO, AND OTHER PROFESSIONAL RACE BAITERS

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