Departments Article

Icons: The Voice of God

The booming baritone of John Facenda, legendary Philadelphia newscaster and signature of NFL Films, has popped up selling everything from Campbell’s chili to video games. Now his son Jack is fighting to reclaim it

By Matthew Teague

In his Poconos cabin, Jack Facenda walks through memories of his father. / Photo by Ben Leuner

Page 1 of 5

JACK FACENDA FIRST heard the voice of his father’s ghost not long after his father died. It was more of a chat than a banshee wail. The voice spoke to him through a telephone.

Earlier that day in 1986, Jack had bumped into a friend, who congratulated him. Jack’s father, John Facenda — probably the most famous newsman in Philadelphia’s history, and the legendary voice of NFL Films — would soon be honored by the Football Hall of Fame.

Jack was stunned. “What?”

The friend said, “I read it in the newspaper.”

Jack couldn’t believe it: the Football Hall of Fame? And no one had called the family to let them know? From his home in Lansdowne, he called the Hall of Fame to confirm the story. Someone there explained that the award was being accepted by Steve Sabol, head of NFL Films. Apparently, the Hall of Fame had no idea Facenda had a son.

Jack staggered again: Why would this Steve Sabol guy try to hijack his father’s legacy?

John Facenda had died just more than a year before, and Jack’s mother had died even more recently. So at the time, the son was still struggling to sort out their estate, settle their affairs and somehow handle his own grief. A middle-aged orphan.

The Hall of Fame person asked Jack to hold. “Yeah, sure,” he said. That’s when a recording of his father came on the line.

His voice sounded deeper and broader than anything else on earth — people called it the Voice of God — and it described the glory of football, autumn warriors, the clash of gladiators on the frozen plains of Lambeau Field.

In the coming years, Jack would be summoned again and again to protect the Facenda legacy, as his father’s voice cropped up posthumously selling Chunky Chili, and then later a video game, and eventually who knew what. That voice meant a lot to various ­corporations — credibility, recognition, ­commodity — but to Jack it meant much more.

The son didn’t hear a useful piece of intellectual property, as he stood there waiting for the Hall of Fame person to come back on the line. He didn’t hear the Voice of God. He heard a message all his own, and kept the phone pressed to his ear:

Dad.

 

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Using the voice of John Facenda
Posted by David | Jul. 21, 2009 at 3:46 AM
COMMENT:
Jack sounds sadly bitter. Ed Sabol and John Facenda met by chance in a bar...They both were blessed by that meeting. NFL Films became an institution by chance or fate. John was being squeezed out of the broadcast seat by a new era of anchors. John, I'm sure, was grateful for the big chance to find a new avenue to narrate. John was great! a voice hero to me, but his son Jack sounds to me that he is a part of the tireless haggling over what his dad accomplished from the catalist of a bar room chance meeting. John make money...NFL made money and John's voice has become a part of the American's public identity of the heroic image of football. Lucky men...stop whining and let's all be grateful...Most of us are never rewarded for our talents...Ed and John have been more than rewarded...they have been blessed. Any money that anyone makes off NFL film narration and lyrics are gravy. I hope I get rich too off the imagery of poetry and voice over.
You might be bitter too
Posted by Craig | Oct. 11, 2009 at 9:58 PM
COMMENT:
"Any money that anyone makes off NFL film narration and lyrics are gravy." I agree with that statement, but that gravy should be apportioned to the correct parties. If EA Sports, Steve Sabol or the NFL itself are using Facenda's voice to sell products or in ways in which they do not have express permission, then Jack has the right to sue. And not only does he have that right, he almost has an obligation to do so because if he doesn't fight these encroachments on the estate's intellectual property, then he may be deemed to have consented to such use and open a Pandora's Box of future inappropriate commercial uses of his father's voice. I agree that Facenda Sr. and Sabol Sr. senior met in one of those fantastic "only in America" scenes, but the wonderful randomness of their meeting doesn't mean Sabol Jr. and EA Sports and the NFL can trample all over the Sabol estate, regardless of how bitter Jack may or may not sound

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