Feature Article

Everything You Know About Philly Real Estate Is Wrong

By Christine Speer

Page 5 of 9

PERCEPTION 5.
Now is clearly not the time to invest in real estate.

The Philly reality: Almost across the board, prices are lower than they’ve been in years. Even if 2008 brings the predicted two percent decrease in house prices for the area, if you’re buying a home in which you plan to live for a while (as opposed to buying an investment to turn around quickly), it’s smart to take advantage of the inventory. Translation: For many Philadelphians, now is the time to buy.

“A lot of people are waiting to see when the market’s going to hit bottom,” Domb says. “But you can’t pick the bottom.” The bottom, he notes, is only determined in retrospect, after prices have risen — after it’s gone. Already, he says, first-time buyers are “suddenly coming out of the woodwork” — prompted by low interest rates — and will likely set off a chain reaction as those sellers look to upgrade.

“People with an inclination to buy now who are waiting for lower prices are going to kick themselves,” echoes Toll. “The market will reverse, and they’ll be sorry they missed the opportunity. It’s like Bernard Baruch said: ‘You shouldn’t try to hit the high or hit the low. Just get somewhere close, and you’ll be rich.’ Okay, well, actually, that’s some Baruch, mostly Toll.”

Sure, it’s realtors talking again. But Center City is a fairly large exception to the rule of dropping prices — many properties are still appreciating, and show promise of continued appreciation, making for good buys as well. Wachovia mortgage consultant Anthony Iezzi, who has worked with buyers purchasing Center City condos, points to the recent purchase of a Liberty Court townhome in Society Hill. “The starting price four years ago was $960,000,” he says. “But when it sold and settled in November, it went for $1.4 million — and that’s in a supposedly declining market. Another one in the same development started at $1.5 and resold for over $1.9 million,” he says. “I could go on.”

Success stories are beginning to trickle out of the ’burbs, too. “I see smart people living in $600,000-to-$1.5 million houses who are selling now, and trading up,” Smerconish says. “That bracket — $600,000 to $1.5 million — is still hot; it’s hard to get into the Main Line on those prices. And these people are trading up to the $2 million to $2.7 million range and getting good deals.”

But, Smerconish says, there are people who should resist the urge to buy a new place right now, to avoid that bitter pill of a net loss: the downsizers. “When you trade up, you enjoy the deficit in the market,” she says — you may take less for your current home than you’d like, but you make up the difference with the home you’re buying. “But when you’re downsizing, you’re a victim of the market. These are difficult people to counsel, because I’m there to add value to a transaction, not just stick a sign in the ground and get them out. And we’re talking about smart, successful people. For them, the idea of 20 percent coming off a major investment is terrible.”


 

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User comments

It's different here!
Posted by Anonymous | Mar. 2, 2008 at 8:08 AM
COMMENT:
And the disconnect and denial continues. The favorite realtor mantra "It's different here!" is even tried on a derelict city like Philly.
Thanks for the article PhillyMag!
Posted by Remax | Mar. 4, 2008 at 11:15 AM
COMMENT:
We'll be asking all of our nervous clients who have fallen prey to Mr. Lauer's bubble bursting charms to pick up a copy of the March Issue.
Finally, the truth and numbers are in writing!
Posted by Ryan | Mar. 5, 2008 at 8:27 PM
COMMENT:
I want to thank the Philadelphia Magazine for doing this article and letting the home owners of Philadelphia know what's going on in our specific market. These are the things that I've been saying for quite sometime. THANKS!
Reversal of Fortune?
Posted by Sandy | Mar. 6, 2008 at 5:23 AM
COMMENT:
Interesting but highly-expected tactic by Ms. Smerconish and her ilk. Now who, among the well-heeled, BMW-driving realtors, will explain to the Philly area populace just how logical it is to see the obscene increase in prices over the last 6 years? Game time over. Better start looking to lease a Volkswagon, Ms. S.
Well, Of Course....
Posted by Herb | Mar. 8, 2008 at 9:39 PM
COMMENT:
Let us not forget that Lavinia Smerconish (How Matt Lauer Is Wrecking the Philly Real Estate Market, March 2008) has a couple of very good reasons to "talk up the real estate market". For one, the more homes that sell the more she is likely to pocket. And, likewise, the more they sell for, the more she makes. Of course, she wants to paint as bullish a picture of the real estate landscape as she possibly can. Have you ever heard a Real Estate Agent paint a negative picture?
and....
Posted by ben | Mar. 9, 2008 at 9:05 AM
COMMENT:
recession is local too, right?
Reality at its best
Posted by Thea | Mar. 9, 2008 at 3:51 PM
COMMENT:
It is wonderful to finaly have the facts about the current real estate market published for the the public to see. Media is doing a good job with scaring people out of making a good investment in real estate. Thank you for writing this article. I hope it gets people to call their local Realtor for information about the market in their area. Realtors have the facts.
^^^Facts?^^^
Posted by Anonymous | Mar. 10, 2008 at 8:29 AM
COMMENT:
There was hardly anything factual about this article. "Realtors have the facts" - are you on crack? Realtors have the same incentive as any other salesperson does - making money and generating business. What a load of BS. On a side note to the editor, will you please rename this magazine Main Line Today, because really, it's the same thing.
Thea Stinnett is a Bucks Cty. Realtor
Posted by Anonymous | Mar. 10, 2008 at 8:45 AM
COMMENT:
Realtors obviously do know best when it comes to marketing themselves.
Real Estate Article Backs Right on to Gay Sex Parlors Article
Posted by Anonymous | Mar. 14, 2008 at 9:19 AM
COMMENT:
Got the March Issue because of the Philly Real Estate article - wanted to pull out the article and tables of home prices to discuss with others, just right up until I realized a photo of a half naked man with a provokative headline about gay sex parlors was on the back of the last page of tables. You couldn't have separated those articles by an advertisement? And since I live in one of the towns on that last page of tables, the part that pertains to me was unusable and could not be shared. Thanks for being so sensitive to that part of the population who isn't on the edge of their seats regarding sex parlor real estate. Most of us are only interested in the real estate that our sofa sits on!
transaction costs
Posted by Jamalogist | Mar. 16, 2008 at 12:09 PM
COMMENT:
Don't forget, prices here don't actually have to drop at all, for someone to lose when it comes time to sell. Thanks to the 2% buy / 2% sell transfer tax, you will lose 4% even if prices remain completely flat. Combined with 6% broker fee, 1% title insurance, that's 11% right there, even if you sell exactly for the same price. Still think it's a rosy picture?
Rosey Picture
Posted by Savannah | Apr. 28, 2008 at 9:00 AM
COMMENT:
Its 2% total transfer tax (1% to buyer, 1% seller), not 4%. Also, if you are smart, you won't pay 6% in commissions. Some realtors are dropping their commissions to 5% in order to compete with discount brokers like Assist.2.Sell who will sell for as low as 4% or 1.5%. Buyers are saving money now that mortgage rates are under 6%. And many companies also offer seller and buyer rebates, saving their clients $1,000s more! Its not a rosey picture, but it sure isn't the slippery slope that some people are portraying. And another note: not all realtors are money sucking fact distortors, expecially in this market. I care about my clients and my reputation. If all I cared about was money, I would switch to something like car sales.
Hi
Posted by NashG | Mar. 6, 2009 at 12:02 AM
COMMENT:
Thanks for the information.Real Estate Search
It Is 4% in the City of Philadelphia
Posted by DAX | Mar. 9, 2009 at 12:31 PM
COMMENT:
Savannah I think we are talking about Philadelphia Real Estate, so it is a 4% transfer of tax which is way too high. I think the insecurity of Philadelphia being located btwn New York & D.C. helped spike prices as well as the twisted sub-prime market. As a Realtor I hope prices do come down so that decent Realtors who genuinely want to help people don't continue to get a bad name.

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