Departments Article

City Journal: The Last Porn Palace

With smut available at the click of a mouse, how does Philly’s most storied adult theater stay in business? You might not want to know

By Victor Fiorillo

XXX hits the spot: The Forum with upscale Murano rising in the background. Photography by Paul Pugliese

Page 1 of 6

AUGUST 3, 1984. Disco is finally and officially dead. Hair metal is in, in a big way. And the feminist movement just saw its first progress in a long time, thanks to Walter Mondale’s announcement that Geraldine Ferraro, a Congresswoman from New York, will be his running mate in the November face-off with Ronald Reagan. It is, by any measure, a truly historic moment in the free world.

But on this particular day in Philadelphia, another history-making woman, one the feminists don’t hold in quite such high esteem, is attracting onlookers at the corner of 22nd and Market streets.

Marilyn Chambers: a lanky gal with breezy blond hair, teacup-size breasts, and a tight black leather miniskirt. The same Marilyn Chambers who was once the puritanical Ivory Snow girl, before transforming into a prurient Wasp who took it all off — and had not just sex but, Oh my God! Sex with a black man! — in 1972’s Behind the Green Door, one of the first hard-core porno films widely distributed in the United States.

Chambers is in Philadelphia to promote her newest film, Insatiable II, the creatively named and ho-hum sequel to 1980’s Insatiable, one of the last great porno films, which featured a rigorous rear-entry romp with the legendarily equipped John Holmes. For this Philadelphia screening of the follow-up, Chambers is heading to the city’s premiere skin-flick palace, the Forum Theater, at 2208 Market Street.

As randy men pay $5.50 each to watch the on-screen Chambers in threesomes, twosomes, and energetic solo performances, the real-life version steps out of a long white Lincoln Continental into the thickness of Philadelphia in August. She smiles for rose-toting fans, signs autographs, and chats with Inquirer reporter Dick Polman about just-dethroned Miss America Vanessa Williams.

“I think the pageant should definitely update their moral regulations,” Chambers says. “I mean, this is the 1980s now.”

Hers is a brief appearance. It seems most of the men are too occupied with the naked Two-­Dimensional Chambers to be bothered with the clothed Actual Chambers in the Forum lobby.

Before speeding off, Chambers tells the small crowd about her investments in the blossoming videocassette business and predicts the death of the Forum and all theaters like it within a decade.

This is 1984.


WELL, HAIR METAL died off. (Sorry, Cinderella.) Vanessa Williams sold six million records. Reagan won 49 states. And Marilyn Chambers, conspicuously more bosomy than when she played the role of that insatiable debutante, ran for vice president herself in 2004.

And the Forum? Despite Chambers’s predictions, it’s still open for business, apparently surviving, if not thriving. Take a stroll to the corner of 22nd and Market today and you’ll see a large black-and-white marquee jutting out over the sidewalk:

TWO XXX ADULT HITS
EXCLUSIVE FIRST RUN
NEW SHOWS EVERY FRIDAY
AND TUESDAY


 

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User comments

Adult Bookstoe
Posted by | Nov. 18, 2007 at 1:55 PM
COMMENT:
After reading this article and having seen what really happens in the city one must ask WHY? How does law enforcement allow this crime to continue and be allowed to go on in the porno industry? I know there is a theater in the Southwest Philadelphia on Passyunk Ave. and at anytime of the day they have sex in this theater yet nothing is done about it. There are other stores in the area State road in Northeast Philadelphia, and in the surrounding counties on 291 in Delaware County just as examples. Men in the shadows in parking lots, lurking in the stores just to have sex with other men who they do not know and will most likely never see again. Men having sex with other men, and just think men who are married and bring home sexual deceases to their unknowing and unsuspecting wives, kids and unborn children. You can’t have sex in the parks or tap your foot in a Mens room but you can in a porno store. What is next in America do we wait for it to hit every family or do we do something about
American Porn.
Posted by | Nov. 30, 2007 at 11:10 AM
COMMENT:
We've got to do something NOW people! Before we start fucking our own children.
Finally, an answer
Posted by | Jan. 17, 2008 at 6:00 AM
COMMENT:
At last, Philly Magazine has answered my questions about why The Forum continues to hang on, even as the 22 Condos, The Murano and Trader Joe's sprang up around it. Every day and night, when I ride the train between 30th St. and Suburban Station, there's a clear view of the place (and I should say that, with as many times as I've seen it from the train, I've never seen a soul enter or leave). I've often thought it must make the developers of the surrounding condos cringe every time they look over at it. It's hard for me to believe the owner hasn't been offered enough money to cash out, but I guess greed is a pretty powerful motivator. I wonder if this article has had any impact on his decision either way. So, now that the story of The Forum has been, um, exposed...can Victor Fiorillo tell us who is sitting on the long-closed Hoagie City (wasn't that the chain owned by Gia Carangi's father?) shop on the opposite corner, and when it will finally be demolished?
thank you for the public service
Posted by | Jun. 27, 2008 at 9:38 AM
COMMENT:
Victor: thank you for drawing attention to this eye sore and indecent business on the corner of 22nd & Market. I went into the video store to see what it was all about and left there completely disgusted. I am afraid to go into the movie theatre. These are places for Sex Addicts to get their junkie fix!

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