My Philadelphia Story: D. Herbert Lipson

Chairman, "Philadelphia" magazine, and “Off the Cuff” columnist; Philadelphia; 79

WHAT DOES ANYBODY do in City Hall? Will you tell me what anybody does over there?
I came here in June of ’52. I was a kid, just 23. I studied international affairs at Lafayette, and I was on my way to get an interview with the State Department for a job, because I didn’t want to work for my father.
But he asked me to help out selling ads — the magazine was the family business. I didn’t have a car. I took subways, buses, trolleys. I stuck my nose in other people’s business.
When I came to the city, it was fabulous, with great shopping — Gimbels, Strawbridge’s, Lit Brothers. People dressed.
But there weren’t restaurants — we had 10 restaurants or something. There were a lot of great oyster houses, on every corner. It was a Philly thing. I love oysters.
My father fired me every other week. We were opening mail by hand — I bought a mechanical letter-opener, probably under $100. “You always want to be fancy,” he said, and fired me. His partners would tell him to bring me back.
In the ’50s, there wasn’t a division between advertising and editorial in the magazine. But a clear separation between church and state is what gives Philadelphia magazine its credibility.
You always expect the politicians to steal a little bit, but most of them usually leave something for the people of the city. In Philadelphia, they don’t leave anything. They just take it all.
In the early ’70s, Frank Rizzo was upset when he heard that I had a motorcycle — he started out as a motorcycle cop. I had a 650 Triumph, a big bike, and I didn’t wear a helmet. “You’re gonna kill yourself,” he told me. Then he bent down behind his desk and pulled up a police helmet that the motorcycle cops wore, and threw it at me, almost like a football. He said, “Wear this.” And I did.
We wanted to be noticed. There was nothing worse than being ignored. We were referred to as the enfants terribles by the New York Times. We were driven, and kept asking, “What can we do to piss people off?”
With a piece we were doing in the ’60s about swingers on the Main Line — I thought the world was coming to an end, that we’d get killed for running it. I couldn’t sleep. I met [editor] Alan Halpern at two in the morning in the office. What would it cost to pull the story and re-print? The price was so exorbitant, we couldn’t. Then I’m at a party at Stockton Strawbridge’s, and his wife comes over to me: “I want you to know, your story was wonderful, and it really goes on. It really goes on on the Main Line.”
I’d get furious with Rizzo. Somebody would tip me off — it was always outrageous things. I heard he wanted to make Goldie Watson, a corrupt community organizer, a deputy mayor. So I went running over to City Hall, past the bodyguards. I asked him if it was true, that he was appointing Goldie Watson because he wanted to have a black deputy mayor. He said, “You don’t understand.” That was always his response: “You don’t understand.”